top of page

New Media Application

Aurasma

This is an augumented reality company launched in 2011. It's become the world’s leading augmented reality platform with over 20,000 partners operating in over 100 countries.

It's a great way to create and see augumented reality within posters and other items.

http://www.aurasma.com

Crowdfunding

With new media applications comes new ways to gain funding for projects. With the increase of connectivity world wide you have a much larger audience to pitch your idea to. One of these ways is called Crowdfunding, imagine connecting with 10,000 people and each of these people like your idea and give you £10 that's a total of £100,000 for your project without having to get a loan. It has been described as 'democratic finince', allowing buisnesses another route to go through rather than bank institutions.

Kickstarter (http://www.kickstarter.com/)

Kickstarter was created in 2009 with over $882 million has being pledged by more than 5.2 million people, funding more than 52,000 projects.

With Kickstarter, you have to reach your target money you ask for or you don't get any at all.

Indiegogo (http://www.indiegogo.com/)

Indiegogo is very similar to both of the other 2. However it allows you to raise money for your projects and you are allowed to keep any money that you raise.

Crowdfunder (http://www.crowdfunder.co.uk/)

 

More than 3000 projects and having raised over £1,000,000. The ability to raise 40k in just six days, have helped the youngest crowdfunder ever, at only seven years old, raise money for his cookery book and got more than 5000 children planting trees in their schools with Fruitshare. They have huge celebrity support reaching out to over 70,000,000 follower

 

UKCFA (United Kingdom Crowd Funding Association)

The UKCFA was founded in 2012 by fourteen crowdfunding buisnesses. They aim to promote crowdfunding and show it as way viable way for buisnesses and projects to raise funds. They are also there to group together crowdfunding and be one voice for crowdfunding, dealing with the public, press etc. Also published codes of practice for all crowdfunders to abide by.

 

Codes of Practice

Below are the codes of practice that are set out by the UKCFA:

 

  1. Investments and donations will be kept separate from our business, in client accounts or similar segregated money-handling structures.

  2. We will ensure transparency so that at all times investors or donors can see information on their money; including where it is kept, amount and transactions.

  3. We will put in place processes to ensure that our investor and donor information is kept safe and secure and that it can still be accessed in the event that we cease to operate.

  4. We will also put in place processes to ensure that holdings of investments can continue to be accessed in the event that we cease to operate.

  5. We agree to provide a cooling off period in case our investors or donors change their mind after making an investment or donation.

  6. Our terms and conditions will be clearly written and will explain exactly how the investment process works, what our duties and responsibilities are, what due diligence has been undertaken, and what fees and charges will apply and when.

  7. We will hire competent, professional, honest people and make sure we have the right systems and processes to run our businesses safely. Our Executive Directors’ details will be published on the UKCFA website.

  8. We will ensure that our IT systems and business processes are secure, reliable and proportionate to the nature, scale and complexity of our business and are sufficiently robust to facilitate compliance with applicable law, regulations and this Code of Conduct.

  9. We will comply with the laws and regulations applicable to our sales and marketing activity, and ensure that all UKCFA members’ communications are fair, clear and not misleading, that risks and potential returns are presented in a balanced way and that investors and donors are treated fairly.

  10. If investors or donors are unhappy about any aspect of a member’s service, they will be able to complain and we will publish our performance on complaints on the UKCFA website every year.

http://www.ukcfa.org.uk/code-of-practice-2

© (21/10/13) (Red Cherry Productions).  All Rights Reserved

Permission is hereby granted for the reproduction in whole or in part of the work set out on this website, provided that full acknowledgement is given, the copyright notice above and this notice are reproduced and that any partial reproduction gives a fair and accurate representation of the whole of the work and is stated to be a partial reproduction of the whole work.  

bottom of page