Google Analytics is a service provided from Google, which distributes detailed information such as help to keep track of the traffic on their own websites, track audience to get a clear image of their demographic and just seeing what their audience is doing on the websites. This service is great for a company due to it benefits them by pin pointing their demographics relative interests.
Google AdWords is a service provides companies the ability to use its own keywords and relate that to other words when ever an audience try to “Google” something. This is great for small and big companies due to it doesn’t matter how much money you have, Google will always show your advert and you can customise it to how you like it. It is a relatively cheap and easy way of advertising your business online that also directs your customers straight to you.
New media application - Jonathan Farrow-White
Kickstarter is a crowed funding website that provides the ability to start up your idea by broadcasting a short promotional/pitch video to a global audience. Depending on how inspiring your pitch is, you can generate quite a bit of money towards projects, trips, inventions and many more. February 9, 2012 saw a number of milestones set by Kickstarter. A dock made for the iPhone designed by Casey Hopkins became the first Kickstarter project to break a million dollars pledged. Since 2009, Kickstarter has funded 51,000 projects by pledging over $867 million. Each project has a set target of money that they need/want to be donated. If they do not reach their target, then the project doesn’t get the funding. Some projects have rewards for certain amounts that are donated; this could be anything like a t-shirt or beta tester. One kickstarter campaign that I my self has invested in is “Double Fine Adventure”, it was started up by some of the old production team behind Lucas Arts that created such games as Monkey Island and Grim Fandango. Overall, Double Fine Adventure is one of the most successful Kickstarter projects out there. It has raised over 3 million dollars. I liked this one because it reaches my inner 5 year old self, with such nostalgia footage of the old, dying breed of games I used to play.
Kickstarter
Google Analutics & Google AdWords
Social Network
Social media is ever growing form of advertisement and promotion tool for filmmakers and production companies. When ever the word social media appears, as a audience you instantly thing of the big two Facebook and Twitter. With 1 in 13 of the worlds population are on Facebook and over a 100 million active Twitter accounts at the moment, it would be silly to miss out on such a mass audience.
6 different types of social networks
Social Networks - These are your stereotypical websites like Facebook and MySpace
book marking websites – these types of websites allow to save, organize and mange links which you can share with friends and publicly on blogs. An example of these types of websites is Delicious
Social news – This give the users the ability to share any type of media to mass audience. An example is Reddit and 4Chan
Media Sharing – This gives the users to upload and share personal content publicly. Example is YouTube and Flicker
Micro-Blogging – These types of websites give the users to blog but to a curtain word count such as Twitter
Blogging – These allow users to write there own personal article about anything such as Blogger.
The way Facebook promotes films and other types of media text is tough the use of ‘Like’ page. It works of the basis you like pages that are related to types of films, TV programmes, music and etc. that you like. However, apart from sharing what types of films you like and your interests with your friends, Facebook is categorizing users profiles into types of demographics, which are then sent to the page owners and institutions to personalize adverts to you. Facebook pages also reward followers of the page with content such as images videos. This helps increase traffic on the page creating revenue and gaining interest by users sharing content amongst friends creating a bigger audience for your page.
Promote tweets are regular Tweets, but they show up on everyone’s Twitter feed. Promote Tweets are a good way of finding out your demographic because it uses Twitter profiles as your resource, with added bonus for researching current and potential followers that you can target. It works of the use of key words, also general interests, gender, geographical, how you access twitter weather this be on PC tablet or iPhone It also works of existing similar followers such as if Britney Spears has a new perfume the there will be a tweet about it. The good thing about promote Tweets it relays all the facts and figures of who exactly viewed, shared and retweeted back to you .